Music Video Rhetorical Response

Rhetorical Response

The music video by Kanye West uses a variety of rhetorical strategies to argue its case that Kanye West is a champion.  The most prevalent one that I noticed was the use of analogy.  The video has depicted Kayne West as an Olympic champion to clearly illustrate and draw the connection to his success in the music industry. This analogy was used to simplify the image of Kanye West as a champion. From a directorial point-of-view it makes sense to employ this analogy because it is much easier to visually depict a champion sprinter than it is a successful music artist.  With the sprinter there only needs to be the depiction of the sprinter winning the race to get the point across.  This whole rhetorical strategy is applied to all of the rhetorical appeals.  The analogy applies to Pathos because of the rise and build of the story that causes an emotional response in the audience.  The analogy applies to Logos because the audience must logically make the connection between Kanye West's success in the Olympics and the music industry. The analogy applies to Ethos because Kanye West is a highly successful rapper and carries alot of respect with him in the musical industry.